Working with directors Travis Robb and Milke Hatchett of Standard Films and the design group from Vans we animated the film titles and graphic embellishments for Vans presents "20 Years: Off the Wall, On the Snow" Respecting 20 Years of Originality on the Mountain. The graphic language borrows from punk rock and rebellion, highlight Vans pioneer spirit and legendary status. It was an honor to be able to contribute to this retrospective video which premiered at House of Vans in Brooklyn and was accompanied by an exclusive art work from Jamie Lynn, Zac Marben and a live performance by King Tuff.
Role: Motion Design Direction, AnimationBranding, Motion Graphics2014
A promo for the unstoppable Shaun White and his copious "White Collection." Inspired by 60's freewheeling and creativity we created canvas of fluid psychedelic forms and colors interwoven with outrageous riding footage.
Role: Art Direction, Design and Animation.Advertising, Art Direction, Branding2012
The Intelligent Revolution is a movement to increase people's awareness of the hazards surrounding EMF (electro-magnetic-frequencies) caused by everything from cell phones to wireless routers and beyond. The movement's founders wanted a positive and bright look and feel that created optimism about exploring better, safer solutions to protect against the hazards of EMF. Because young adults are some of the most voracious users of cell-phone technology we created a brand voice and visual vocabulary toolkit that speaks to the younger generations in a way that doesn't feel preachy, but instead is fun and inspiring. We managed to pack valuable information into the out-of-home messaging materials as well as the brand's identity pieces that got folks excited for the events and products that followed.
Role: Design DirectorBranding, Creative Direction, Typography2012
For the launch of Cooking Channel we sought out a concise, simple yet approachable design style that would communicate the brand’s message to “food people”. The creative team focused on timeless, flexible design blending bold typography with a wide color palette to suggest the variety in food and culture.
Role: Art DirectorArt Direction, Branding, Graphic Design2012
Perhaps my favorite of Standard Films' monumental masterpieces, this film's title prooved to be a perfect double entendre to play with a wealth of illustration styles tailored to each rider's individual personality. For the print ads we distilled the promotion into a single, soaring epic moment. We carried the unique illustrative style to the opening sequence and main titles, and exploited doodles, marks and spills collaged together for the DVD menu.
Role: Concept, Art Direction, Design and Animation.Advertising, Branding, Graphic Design2012
The organization "City Year," who's mission is to get kids to finish high school, enlisted one of our talent Giada De Laurentiis to help out along with the NFL network and others in sponsoring an event designed to expose at-risk kids to positive role models and opportunities for their future.
Giada, among other things, was one of the hosts of this year's season of Next Food Network Star. We designed an event space and experience that celebrated her rise to becoming one of the premiere culinary talents on television (the event overall was very "Hollywood"-centric).
We took the opportunity to promote the upcoming season while telling a little bit of Giada's story in a space where kids could meet Giada
herself, participate in our "On Camera Challenge," create their own custom cookies, and and even take home an FN Star 'tattoo.'
We leveraged the assets we had developed for the show packaging and promo campaign with a design studio called Spillt, out of Colorado, to brand the experience throughout — from signage, to cookie box, step and repeat, and reels on monitors.Art Direction, Creative Direction, Exhibition Design2012
Produced, wrote, shot, edited, pitched and sold a half-hour, food-centric travel series in the Caribbean, featuring exquisitely prepared local cuisine and authentic island culture. By Redlocke Yard Productions for Cooking Channel.
Sat 130p-2p (.137) more than doubled prior 9-week time period norm (169%); while Sun 6p-630p (.094) saw a +9% lift vs. prior 9-week norm.
The Saturday and Sunday premiere placed twice in the top ten for weekend ratings, at #2 and #8 respectively.
Role: Director, Executive ProducerBranding, Creative Direction, Writing2012
In celebration of its 15th birthday, Yahoo! in conjunction with Collabo Arts, commissioned three renowned artists - Damon Soule, Mars-1, and David Choong Lee - to paint on a 4-panel, 16 x 7 canvas, their interpretation of how Yahoo! and the Internet have changed the world-and how it will continue to do so.Animation, Branding, Typography2012
Following the success of the Spring campaign, teenvogue came back to us looking for a way to make the Fall photo shoot even better publicized. We had teenvogue readers submit videos telling us why they deserved the once in a lifetime opportunity to shadow three key personnel on any photo shoot — the producer, the stylist and the Photographer! Loads of readers submitted their videos online, three were selected and flown out to Los Angeles. Documenting the photo shoot and profiling the shadows, we created a series of 12 original webisodes (3 of which are featured here), over 45 minutes of content, generated thousands of viral views and made 3 little girls very, very happy.
Role: Concept, Direction, Design and Animation.Advertising, Branding, Creative Direction2012
Friends at Burton needed an animation to illustrate their Learn to Ride Experience on-air and on the web. Working with director Michael Gardzina, and designers Jay Dacek and Bryan Suplee we brought to life a spacey nebula environment to support the "live sideways" galaxy.
Role: Creative Director, AnimationAnimation, Art Direction, Branding2012
Food Network is driven by great stories, iconic characters and big emotions. For this re-brand we celebrated the fact that Food Network has expanding to become a general entertainment brand with food at its core, moving off the plate and into the stories, characters and emotion that surround the food experience.
Our stories are communicated effectively, even within the shortest elements. Customized imagery, language and iconography are utilized as storytelling devices, and show themes are expressed with an ownable editorial promotional style. The larger-than-life personalities of the network are brought to the forefront, thus elevating the importance of the characters across all promotional executions.
Launching the new brand strategy and the brand refresh with a new package and logo signals to the audience that things are changing at Food Network. The new brand package elevates the network in a high-quality, big network manner.
Role: Art DirectorAdvertising, Branding, Creative Direction2013
Our aim was to create a series of dynamic spots that tell the story of the epic theme of the season: Redemption, while highlighting the mastery of its star chefs and remaining true to the brand.
Role: Art and creative direction to the concept, visual effects, logo design, type and all graphic elements which be came the basis for the off-air branding campaign as well.Advertising, Art Direction, Creative Direction2012
The campaign for Standard Films' Lost in Transition is visual diary collage built from ephemera, telling the story of professional snowboarders' lives.Advertising, Art Direction, Graphic Design2012