Vans 20 Years on Snow Anniversary Film | Branding
Working with directors Travis Robb and Milke Hatchett of Standard Films and the design group from Vans we animated the film titles and graphic embellishments for Vans presents "20 Years: Off the Wall, On the Snow" Respecting 20 Years of Originality on the Mountain. The graphic language borrows from punk rock and rebellion, highlight Vans pioneer spirit and legendary status. It was an honor to be able to contribute to this retrospective video which premiered at House of Vans in Brooklyn and was accompanied by an exclusive art work from Jamie Lynn, Zac Marben and a live performance by King Tuff.
Role: Motion Design Direction, Animation
Branding, Motion Graphics
Cooking Channel: Launch | Branding Campaign
For the launch of Cooking Channel we sought out a concise, simple yet approachable design style that would communicate the brand’s message to “food people”. The creative team focused on timeless, flexible design blending bold typography with a wide color palette to suggest the variety in food and culture.
Role: Art Director
Art Direction, Branding, Graphic Design
Caribbean Vibes with Chef Gavin | Television Program
Produced, wrote, shot, edited, pitched and sold a half-hour, food-centric travel series in the Caribbean, featuring exquisitely prepared local cuisine and authentic island culture. By Redlocke Yard Productions for Cooking Channel.
Sat 130p-2p (.137) more than doubled prior 9-week time period norm (169%); while Sun 6p-630p (.094) saw a +9% lift vs. prior 9-week norm.
The Saturday and Sunday premiere placed twice in the top ten for weekend ratings, at #2 and #8 respectively.
Role: Director, Executive Producer
Branding, Creative Direction, Writing
Painting Yahoo!: Art of Collaboration | Experiential
In celebration of its 15th birthday, Yahoo! in conjunction with Collabo Arts, commissioned three renowned artists - Damon Soule, Mars-1, and David Choong Lee - to paint on a 4-panel, 16 x 7 canvas, their interpretation of how Yahoo! and the Internet have changed the world-and how it will continue to do so.
Animation, Branding, Typography
Burton: Learn to Ride | Digital Integration
Friends at Burton needed an animation to illustrate their Learn to Ride Experience on-air and on the web. Working with director Michael Gardzina, and designers Jay Dacek and Bryan Suplee we brought to life a spacey nebula environment to support the "live sideways" galaxy.
Role: Creative Director, Animation
Animation, Art Direction, Branding
The Intelligent Revolution | Branding Campaign
The Intelligent Revolution is a movement to increase people's awareness of the hazards surrounding EMF (electro-magnetic-frequencies) caused by everything from cell phones to wireless routers and beyond. The movement's founders wanted a positive and bright look and feel that created optimism about exploring better, safer solutions to protect against the hazards of EMF. Because young adults are some of the most voracious users of cell-phone technology we created a brand voice and visual vocabulary toolkit that speaks to the younger generations in a way that doesn't feel preachy, but instead is fun and inspiring. We managed to pack valuable information into the out-of-home messaging materials as well as the brand's identity pieces that got folks excited for the events and products that followed.
Role: Design Director
Branding, Creative Direction, Typography
Burton: Shawn White Collection | Commercial
A promo for the unstoppable Shaun White and his copious "White Collection." Inspired by 60's freewheeling and creativity we created canvas of fluid psychedelic forms and colors interwoven with outrageous riding footage.
Role: Art Direction, Design and Animation.
Advertising, Art Direction, Branding
Food Network ReBrand | Branding Campaign
Food Network is driven by great stories, iconic characters and big emotions. For this re-brand we celebrated the fact that Food Network has expanding to become a general entertainment brand with food at its core, moving off the plate and into the stories, characters and emotion that surround the food experience.
Our stories are communicated effectively, even within the shortest elements. Customized imagery, language and iconography are utilized as storytelling devices, and show themes are expressed with an ownable editorial promotional style. The larger-than-life personalities of the network are brought to the forefront, thus elevating the importance of the characters across all promotional executions.
Launching the new brand strategy and the brand refresh with a new package and logo signals to the audience that things are changing at Food Network. The new brand package elevates the network in a high-quality, big network manner.
Role: Art Director
Advertising, Branding, Creative Direction
Standard Films: Lost In Transition | Branding Campaign
The campaign for Standard Films' Lost in Transition is visual diary collage built from ephemera, telling the story of professional snowboarders' lives.
Advertising, Art Direction, Graphic Design
Next Iron Chef: Redemption | Network Promo
Our aim was to create a series of dynamic spots that tell the story of the epic theme of the season: Redemption, while highlighting the mastery of its star chefs and remaining true to the brand.
Role: Art and creative direction to the concept, visual effects, logo design, type and all graphic elements which be came the basis for the off-air branding campaign as well.
Advertising, Art Direction, Creative Direction