A really cool piece we did to promote a show called Restaurant Stakeout. RS is about a guy who helps restaurant owners turn their business around using surveillance videos of their staff working. He finds the staff goofing off, acting inappropriately with customers and so forth and shows the owners how to make improvements.
For this promotion we took over the 42nd St/Bryant Park subway station with loads of print pieces and a really cool digital display where you see the show's main character (Willie Diegel) sitting in front of a huge bank of surveillance screens, most of which are looped pieces of footage but one is a live stream from a hidden camera trained on the space directly in front of the digital display. When viewers stop to check out the display they see Willie pointing to outrageous acts by restaurant staff and then to the monitor with a feed in which THEY are featured. Willie spins around in his chair and engages the viewer directly creating a pretty memorable, on-brand interactive experience.Advertising, Art Direction, Creative Direction2012
Our aim was to create a series of dynamic spots that tell the story of the epic theme of the season: Redemption, while highlighting the mastery of its star chefs and remaining true to the brand.
Role: Art and creative direction to the concept, visual effects, logo design, type and all graphic elements which be came the basis for the off-air branding campaign as well.Advertising, Art Direction, Creative Direction2012
Produced, wrote, shot, edited, pitched and sold a half-hour, food-centric travel series in the Caribbean, featuring exquisitely prepared local cuisine and authentic island culture. By Redlocke Yard Productions for Cooking Channel.
Sat 130p-2p (.137) more than doubled prior 9-week time period norm (169%); while Sun 6p-630p (.094) saw a +9% lift vs. prior 9-week norm.
The Saturday and Sunday premiere placed twice in the top ten for weekend ratings, at #2 and #8 respectively.
Role: Director, Executive ProducerBranding, Creative Direction, Writing2012
For the launch of Cooking Channel we sought out a concise, simple yet approachable design style that would communicate the brand’s message to “food people”. The creative team focused on timeless, flexible design blending bold typography with a wide color palette to suggest the variety in food and culture.
Role: Art DirectorArt Direction, Branding, Graphic Design2012
In celebration of its 15th birthday, Yahoo! in conjunction with Collabo Arts, commissioned three renowned artists - Damon Soule, Mars-1, and David Choong Lee - to paint on a 4-panel, 16 x 7 canvas, their interpretation of how Yahoo! and the Internet have changed the world-and how it will continue to do so.Animation, Branding, Typography2012
Perhaps my favorite of Standard Films' monumental masterpieces, this film's title prooved to be a perfect double entendre to play with a wealth of illustration styles tailored to each rider's individual personality. For the print ads we distilled the promotion into a single, soaring epic moment. We carried the unique illustrative style to the opening sequence and main titles, and exploited doodles, marks and spills collaged together for the DVD menu.
Role: Concept, Art Direction, Design and Animation.Advertising, Branding, Graphic Design2012
Friends at Burton needed an animation to illustrate their Learn to Ride Experience on-air and on the web. Working with director Michael Gardzina, and designers Jay Dacek and Bryan Suplee we brought to life a spacey nebula environment to support the "live sideways" galaxy.
Role: Creative Director, AnimationAnimation, Art Direction, Branding2012
For the fine accessory brand Stewart & Chang, we sought out a sophisticated international image and tone. We created logo mark, product photography and an online store for this top-class purveyor of world market jewelry and accessories.
Role: Art Direction, Design, and Development.Branding, Graphic Design, Typography2012
The Intelligent Revolution is a movement to increase people's awareness of the hazards surrounding EMF (electro-magnetic-frequencies) caused by everything from cell phones to wireless routers and beyond. The movement's founders wanted a positive and bright look and feel that created optimism about exploring better, safer solutions to protect against the hazards of EMF. Because young adults are some of the most voracious users of cell-phone technology we created a brand voice and visual vocabulary toolkit that speaks to the younger generations in a way that doesn't feel preachy, but instead is fun and inspiring. We managed to pack valuable information into the out-of-home messaging materials as well as the brand's identity pieces that got folks excited for the events and products that followed.
Role: Design DirectorBranding, Creative Direction, Typography2012
Most wars have guns, blood, guts, crying mothers, and brothers in arms. Not so much on the Food Network.
The Food Network is taking the battlefield- a kitchen, and the weapons of choice will be spatulas, frosting, sprinkles, and passive aggressive slanders veiled as compliments, fired at competing chefs. The show is Cupcake Wars and it launches June 14th. For the promo campaign, we wanted a promo idea that would play off of the juxtaposition between the battle-ready title and the actual subject matter- cupcakes. The result was a bunch of exploded cupcakes on the cutting room floor, few overly-sugared crew, and a super-slo-mo exploding cupcake resolve shot on Phantom at 1000fps.
Promax BDA Award Winner, Silver Winner: Art Direction and Design: General Entertainment.
Role: Design DirectorAdvertising, Art Direction, Creative Direction2012
To spread the word that Renu refreshes by providing a cushion of moisture for your contact lens wear, we conceived an installation where people luxuriated inside of a gigantic spa branded to look and feel like Renu multi-purpose lens solution with the surrounding environment receiving the Renu "Refresh" branding treatment. The installation would set up in San Francisco's highly trafficked Union Square and other major urban hubs around the country. The end result is an unexpected presentation and experience of the feeling of wearing a fresh pair of lenses cushioned in moisture.
Role: Concept and Design DirectionAdvertising, Art Direction, Branding2012
To promote awareness of the Lu brand's Le Petite Ecolier (literally translated to "the little schoolboy") cookies, we put the schoolboy front and center to show how irresistibly satisfying these chocolate covered treats can be.
Role: Co-Art Direction and Co-Copywriting with jaredkozel.comAdvertising, Branding, Copywriting2012
Following the success of the Spring campaign, teenvogue came back to us looking for a way to make the Fall photo shoot even better publicized. We had teenvogue readers submit videos telling us why they deserved the once in a lifetime opportunity to shadow three key personnel on any photo shoot — the producer, the stylist and the Photographer! Loads of readers submitted their videos online, three were selected and flown out to Los Angeles. Documenting the photo shoot and profiling the shadows, we created a series of 12 original webisodes (3 of which are featured here), over 45 minutes of content, generated thousands of viral views and made 3 little girls very, very happy.
Role: Concept, Direction, Design and Animation.Advertising, Branding, Creative Direction2012
The campaign for Standard Films' Lost in Transition is visual diary collage built from ephemera, telling the story of professional snowboarders' lives.Advertising, Art Direction, Graphic Design2012